Persuasive copywriting 

 -  Kogan Page,  2015 
 - 220 p. ; 23 cm 
<br/><br/> using psychology to influence, engage and sell 
<br/><br/><label>ISBN: </label>9780749473990 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Persuasion (Psychology)