TY  - BOOK
AU  - Rosen, Emanuel,
AU  - Simonson, Itamar,
TI  - Absolute value
SN  - 9780062215673
PY  - 2014///
CY  - 
PB  - HarperCollins
KW  - HF COMMERCE
KW  - Consumer
KW  -  Sales
KW  - Marketing
KW  - Branding (Marketing)
KW  -  Client
KW  -  Persuasion
KW  -  Research
N1  - what really influences customers in the age of (nearly) perfect information; Includes index
N2  - I. THE SHIFT FROM RELATIVE TO ABSOLUTE ; 1. From relative to absolute ; 2. The decline of 'irrationality' ; 3. New patterns in consumer decision making ; 4. Why we're bullish about absolute values ; II. HOW MARKETING CHANGES FOREVER ; 5. When brands mean less ; 6. Satisfaction, loyalty, and the future of past experience ; 7. Absolute diffusion: from Pinehurst to Pinterest ; 8. Pointless positioning and persuasion ; III. A NEW FRAMEWORK ; 9. The influence mix ; 10. Communication: match your customers' influence mix ; 11. Market research: from predicting to tracking ; 12. Segment evolution: from susceptible to savvy ; 13. The future of the absolute ; 14. Absolute business: a final word
UR  - https://books.google.es/books?id=5TsHAQAAQBAJ&printsec=frontcover&dq=absolute+value+simonson&hl=ca&sa=X&ved=0ahUKEwidnImG4IrRAhXG1xoKHea7Cg0Q6AEILjAB#v=onepage&q=absolute%20value%20simonson&f=false
ER  -