Absolute value 

 -  HarperCollins,  2014 
 - xv + 232 p. ; 23 cm 
<br/><br/> what really influences customers in the age of (nearly) perfect information 
<br/><br/>Includes index. 
<br/><br/> I. THE SHIFT FROM RELATIVE TO ABSOLUTE ; 1. From relative to absolute ; 2. The decline of 'irrationality' ; 3. New patterns in consumer decision making ; 4. Why we're bullish about absolute values ; II. HOW MARKETING CHANGES FOREVER ; 5. When brands mean less ; 6. Satisfaction, loyalty, and the future of past experience ; 7. Absolute diffusion: from Pinehurst to Pinterest ; 8. Pointless positioning and persuasion ; III. A NEW FRAMEWORK ; 9. The influence mix ; 10. Communication: match your customers' influence mix ; 11. Market research: from predicting to tracking ; 12. Segment evolution: from susceptible to savvy ; 13. The future of the absolute ; 14. Absolute business: a final word 
<br/><br/><label>ISBN: </label>9780062215673 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer<br/> Sales<br/>Marketing<br/>Branding (Marketing)<br/> Client<br/> Persuasion<br/>Marketing<br/> Research