Entrepreneurship : successfully launching new ventures
- 5th edition
- Pearson Education, 2016
- xix, 568 pages : color illustrations ; 28 cm
Decision to become and entrepreneur - Introduction to entrepreneurship - Recognizing opportunities and generating ideas - Feasibility analysis - Writing a business plan - Industry and competitor analysis - Developing an effective business model - Moving from an idea to an entrepreneurial firm - Preparing the proper ethical and legal foundation - Assessing a new venture's financial strength and viability - Building a new-venture team - Getting financing or funding - Managing and growing an entrepreneurial firm - Unique marketing issues - The importance of intellectual property - Preparing for and evaluating the challenges of growth - Strategies for firm growth - Franchising - Glossary - Bibliographic references/index.
Small Business & Entrepreneurshipis written for students on undergraduate and postgraduate courses which aim to provide a comprehensive and thought-provoking view of small business and entrepreneurship. A thorough and international survey of the theory and practice-based evidence of entrepreneurship and small business - Critical examination of key concepts, fundamental to understanding the workings of small business: uncertainty, market power, and lifestyle - Engagement with a variety of perspectives on small business, from economic to organisational to public policy - Short case studies and examples to illustrate key theoretical and managerial issues; longer case studies to explore the bigger picture - Two multi-part case studies which follow longitudinally the development of a business and the development of public policy with regard to small business and entrepreneurship.