TY  - BOOK
AU  - Naudé, Peter
AU  - Michel, Daniel
AU  - Salle, Robert
AU  - Valla, Jean-Paul
TI  - Business to business marketing
SN  - 9780333921951
PY  - 2003///
PB  - Palgrave Macmillan
KW  - HF COMMERCE
KW  - Industrial marketing
KW  - Management
KW  - Marketing
KW  - Planning
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
N1  - strategies and implementation
N2  - This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings
UR  - https://books.google.es/books?id=cCvcCwAAQBAJ&lpg=PR4&dq=business%20to%20business%20marketing%20daniel%20michel&hl=es&pg=PR4#v=onepage&q=business%20to%20business%20marketing%20daniel%20michel&f=false
ER  -