Business to business marketing 

 -  Palgrave Macmillan,  2003 
 - xviii + 469 p. ; 25 cm 
<br/><br/> strategies and implementation 
<br/><br/> This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. 
<br/><br/><label>ISBN: </label>9780333921951 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing--Management<br/>Marketing--Planning
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing