TY  - BOOK
AU  - Cornelissen, Joep
TI  - Corporate communication
SN  - 9781446274958
PY  - 2014///
CY  - Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne 
PB  - SAGE
KW  - HD INDUSTRIES. LAND USE. LABOR
KW  - Communication in management
KW  - Business communication
N1  - a guide to theory and practice; Part I: Introduction; Chapter 1: Defining Corporate Communication--; Chapter 2: Corporate Communication in Contemporary Organizations--; Part II: Conceptual Foundations--; Chapter 3: Stakeholder Management and Communication--; Chapter 4: Corporate Identity, Branding and Corporate Reputation--; Part III: Corporate Communication in Practice--; Chapter 5: Communication Strategy--; Chapter 6: Strategic Planning and Campaign Management--; Chapter 7: Research and Measurement--; Part IV: Specialist Areas in Corporate Communications--; Chapter 8: Media Relations--; Chapter 9: Employee Communication--; Chapter 10: Issues Management--; Chapter 11: Crisis Communication--; Part V: New Developments in Corporate Communication--; Chapter 12: Leadership and Change Communication--; Chapter 13: Corporate Social Responsibility (CSR) and Community Relations--; Chapter 14: Social Media and Corporate Communication.--
UR  - https://books.google.es/books?id=qiePAwAAQBAJ&printsec=frontcover&dq=corporate+communication+cornelissen&hl=ca&sa=X&redir_esc=y#v=onepage&q=corporate%20communication%20cornelissen&f=false
ER  -