Digital strategy 

 -  Autoedición,  2016 
 - xix + 152 p. ; 20 cm 
<br/><br/> a guide to digital business transformation 
<br/><br/>Incluye glosario. 
<br/><br/><label>ISBN: </label>9781519331243 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information systems<br/>Management<br/> Technology (ICT)<br/> e-Business<br/> Digitalization<br/> Investment<br/>Strategy<br/>Internet marketing<br/> Web analytics