TY  - BOOK
AU  - Lindstrom, Martin
TI  - Buy.ology
SN  - 9780385523899
PY  - 2010///
CY  - 
PB  - Crown Business
KW  - HF COMMERCE
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  -  Shopping
KW  - Psychological aspects
KW  -  Marketing
N1  - truth and lies about why we buy; A rush of blood to the head : the largest neuromarketing study ever conducted; This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake--; I'll have what she's having : mirror neurons at work--; I can't see clearly now : subliminal messaging, alive and well--; Do you believe in magic? : ritual, superstition, and why we buy--; I say a little prayer : faith, religion, and brands--; Why did I choose you? : the power of somatic markers--; A sense of wonder : selling to our senses--; And the answer is ... : neuromarketing and predicting the future--; Let's spend the night together : sex in advertising--; Brand new day : the future of marketing and advertising--; Conclusion : good times, bad times.--
ER  -