Buy.ology 

 -  Crown Business,  2010 
 - xi + 254 p. ; 20 cm 
<br/><br/> truth and lies about why we buy 
<br/><br/>A rush of blood to the head : the largest neuromarketing study ever conducted  This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake--  I'll have what she's having : mirror neurons at work--  I can't see clearly now : subliminal messaging, alive and well--  Do you believe in magic? : ritual, superstition, and why we buy--  I say a little prayer : faith, religion, and brands--  Why did I choose you? : the power of somatic markers--  A sense of wonder : selling to our senses--  And the answer is ... : neuromarketing and predicting the future--  Let's spend the night together : sex in advertising--  Brand new day : the future of marketing and advertising--  Conclusion : good times, bad times.-- 
<br/><br/><label>ISBN: </label>9780385523899 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Consumer behavior<br/>Consumers --Psychology<br/> Shopping--Psychological aspects<br/> Marketing--Psychological aspects.