TY  - BOOK
AU  - Tanner, John F. Jr
AU  - Dwyer, F. Robert
TI  - Business marketing
SN  - 9780071263436
PY  - 2009///
PB  - McGraw-Hill
KW  - HF COMMERCE
KW  - Marketing
KW  - Planning
KW  -  BtoB
KW  -  industrial
KW  -  Purchase
KW  - Consumer behavior
KW  -  Business opportunity
KW  -  Communication channels
KW  - Advertising
KW  -  Sale
KW  -  Price
KW  - Negotiation
KW  -  Loyalty
KW  -  Professional fairs
KW  -  Case studies
KW  - Bibliography MSc - Marketing Management: Account-Based Marketing
N1  - connecting strategy, relationships, and learning
N2  - Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management
ER  -