TY  - BOOK
AU  - Sethi, Anand Kumar
AU  - Kumar, Rajesh
TI  - Doing business in India
SN  - 9781137284525
PY  - 2012///
CY  - 
PB  - Palgrave Macmillan
KW  - HF COMMERCE
KW  - Business etiquette
KW  - India
KW  - Corporate culture
KW  - Negotiation in business
KW  - Industrial management
KW  - Social aspects
KW  - Intercultural communication
KW  - National characteristics
KW  -  East Indian
KW  - Commerce
N1  - a guide for western managers
N2  - The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India
ER  -