Managing brand equity 

 -  Free Press,  1991 
 - xiii + 299 p. ; 24 cm 
<br/><br/> capitalizing on the value of a brand name 
<br/><br/><label>ISBN: </label>9780029001011 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing--Advertising
<br/><br/><label>Subjects--Topical Terms: </label><br/> Valor de marca<br/> Fidelidad<br/> Comportamiento del consumidor<br/> Relación con el cliente<br/> Calidad<br/> Percepción Decisión compra<br/> Logo<br/> Nombre<br/> Eslogan<br/> Promoción<br/> Globalización.<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks Bibliography MSc - Marketing Management: Retail & Consumer Goods