Product strategy and management 

 - 2ª ed 
 -  Pearson Prentice Hall,  2007 
 - xviii + 541 p. ; 25 cm 
<br/><br/> Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time. 
<br/><br/><label>ISBN: </label>9780273694502 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Management--Case studies
<br/><br/><label>Subjects--Index Terms: </label>Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods