Strategy maps 

 -  Harvard Business School Press,  2004 
 - xviii + 454 p. ; 24 cm 
<br/><br/> converting intangible assets into tangible outcomes 
<br/><br/>Strategy maps  Operations management processes--  Customer management processess --Innovation processes--  Regulatory and social processes--  Aligning intangible assets to enterprise strategy--  Human capital readiness--  Information capital readiness--  Organization capital readiness--  Customizing your strategy map to your strategy--  Planning the campaign--  Private-sector organizations--  Public-sector organizations--  Nonprofit organizations.-- 
<br/><br/> More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. ;  ; Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the 'strategy map'--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual 'aha!' for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance. 
<br/><br/><label>ISBN: </label>9781591391340 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HD INDUSTRIES. LAND USE. LABOR
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Intangible property -- Management<br/>Human capital<br/>Management<br/>