Smart retail
- Financial Times Press, 2012
- xvi + 224 p. ; 23 cm
winning ideas and strategies from the most successful retailers in the world
You : starting at the beginning What do you want for yourself?-- Rising above the crowd-- Keeping it simple-- Rolling those snowballs-- Team : make us happy and we will make you money-- What's the big idea?-- How to build great teams-- How to get people out of bed-- All we need is a little better every time-- Customer : make me happy and i will give you my money-- We love shopping here!-- Price and value-- Promote or die-- Marketing for real people.--
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative 'Remote Teams.' Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.