Retail marketing and branding 

 -  Wiley,  2011 
 - xviii + 300 p. ; 23 cm 
<br/><br/> a definitive guide to maximizing ROI 
<br/><br/>Incluye índice analítico. 
<br/><br/><label>ISBN: </label>9780470979662 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>HF COMMERCE
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Retail trade<br/>