TY  - BOOK
AU  - Ries, Eric
TI  - The lean startup : : how today's entrepreneurs use continuous innovation to create radically successful businesses 
SN  - 9780670921607
AV  - HD62.5 .R545
PY  - 2011///
CY  - Portfolio Penguin
PB  - London
KW  - New business enterprises
KW  - Consumers
KW  - Psychology
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index; B2PBT Entrepreneurial Mindset and Problem Analysis  |  B2PBT Open Innovation Design Thinking  |  B2PBT Social Innovation  |  B3ASP Digital Marketing: Framework and Overview  |  B3 DM eCommerce Fundamentals
N2  - Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments
ER  -