TY  - BOOK
AU  - Trompenaars, Fons
AU  - Hampden-Turner, Charles
TI  - Riding the waves of culture : : understanding diversity in global business
SN  - 9781904838388
AV  -  HD30.55 .T76 2012
PY  - 2012///
CY  - Boston
PB  - Nicholas Brealey Publishing
KW  - Comparative management
KW  - Management
KW  - Cross-cultural studies
KW  - Corporate culture
KW  - Social values
KW  - Intercultural communication
N1  - Includes bibliographical references and index; An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate culture -- Towards international and transnational management -- Reconciling cultural dilemmas -- South Africa: the rainbow nation -- Gender, ethnicity and functional diversity; B1S1 Organizational Behavior and Intercultural Management
N2  - The bestselling guide to leading effectively in an increasingly global business environment-updated to address radical changes in politics, society, economics, and technology Today's geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together. As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments. Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage.
ER  -