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Strategic management and competitive advantage : concepts and cases / Barney, Jay B., Hesterly, William S.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Pearson Education, 2008.Edition: Second edition.Description: xv, 380 pages, 267 variously numbered pages : illustrations (some color) ; 25 cm.ISBN:
  • 9780131355026
Subject(s): LOC classification:
  • HD30.28 .B36834 2008
Contents:
Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions.
Courses that have reserved this title:
  • B3ASP FLM: Marketing Strategic Approach
Summary: For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Core Textbooks HD30.28 BAR (Browse shelf(Opens below)) Not for loan B00850
Book TBS Barcelona Core Textbooks HD30.28 BAR (Browse shelf(Opens below)) Available B00849

Pt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

B3ASP FLM: Marketing Strategic Approach

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