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Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Prentice Hall, 2010.Edition: Third edition ; International edition.Description: xviii, 378, 222 variously numbered pages : illustrations (chiefly color) ; 25 cm.ISBN:
  • 9780137042876
Subject(s): LOC classification:
  • HD30.28 .B36834 2010
Contents:
1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.
Courses that have reserved this title:
  • B3ASP FLM: Marketing Strategic Approach
Summary: For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Core Textbooks HD30.28 BAR (Browse shelf(Opens below)) Available B00851
Book TBS Barcelona Core Textbooks HD30.28 BAR (Browse shelf(Opens below)) Available B00852
Book TBS Barcelona Core Textbooks HD30.28 BAR (Browse shelf(Opens below)) Not for loan B00853

Includes bibliographical references and indexes.

1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

B3ASP FLM: Marketing Strategic Approach

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