Responsible marketing : how to create an authentic and inclusive marketing strategy / Lola Bakare.

By:

Bakare, Lola [author]

Material type: Text

TextLanguage: English Publication details: London, ; New York, NY : Kogan Page, 2024.Description: xvi, 253 pages : illustrations (black and white) ; 24 cm.ISBN:

9781398611627
9781398611641

Subject(s):

LOC classification:

HF5414 .B34 2024

Contents:

Make it inclusive: how responsible marketing works — Make it authentic brand-relevant: social impact — Make it known: eputation impact — Make it count: commercial impact— Solving real problems — Telling real stories — Creating real opportunities — Influencing real policies — Cultivating cultural literacy — Choosing cheerleader, champion, or catalyst — Earning stakeholder buy-in — Getting it wrong the right way — Marketing Index.

Summary: Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5414 BAK (Browse shelf(Opens below))	1	Available		B05989

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Previous								Next
Previous	HF5387 POL Net Positive : how courageous companies thrive by giving more than they take	HF5389.3.N42 MAR Doing business in the Middle East : a how to book	HF5410 HEM Marketing luxury services : concepts, strategy, and practice	HF5414 BAK Responsible marketing : how to create an authentic and inclusive marketing strategy	HF5415 ALV The dynamics of influencer marketing : a multidisciplinary approach	HF5415 BAI Marketing	HF5415 BRE Teaching marketing	Next

Includes bibliographical references and index.

Make it inclusive: how responsible marketing works —
Make it authentic brand-relevant: social impact —
Make it known: eputation impact —
Make it count: commercial impact—
Solving real problems —
Telling real stories —
Creating real opportunities —
Influencing real policies —
Cultivating cultural literacy —
Choosing cheerleader, champion, or catalyst —
Earning stakeholder buy-in —
Getting it wrong the right way —
Marketing Index.

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.

Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.