Consumer Behaviour : A European Perspective / Michael R. Solomon, Margaret K. Hogg, Soren Askegaard, Gary Bamossy.

By:

Solomon, Michael R [author.]

Contributor(s):

Material type: Text

TextAnalytics: Show analyticsPublisher: Harlow : Pearson, 2019Edition: Seventh edition.Description: 1 online resource (648 pages)ISBN:

9781292245430
1292245433

Subject(s):

Consumer behaviour

Online resources:

eBook Link

Contents:

Part A Consumers and the marketplace — Consumer behaviour and consumer society — Shopping, buying and disposing — Part B How consumers see the world and themselves — Perception and meaning — The self — Motivation, lifestyles and value — Part C Consumers as decision-makers — Learning and memory — Attitudes — Decision making — Part D European Consumers and their social groups — Groups and social media — European families — Income and social class — Part E Culture and European Consumers — Culture and consumer behaviour — Cultural change processes — Glossary — Indexes

Summary: Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world. Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject. From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.

Holdings
Item type	Current library	Call number	URL	Copy number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona		Link to resource	1	Available

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Part A Consumers and the marketplace — Consumer behaviour and consumer society — Shopping, buying and disposing —

Part B How consumers see the world and themselves — Perception and meaning — The self — Motivation, lifestyles and value —

Part C Consumers as decision-makers — Learning and memory — Attitudes — Decision making —

Part D European Consumers and their social groups — Groups and social media — European families — Income and social class —

Part E Culture and European Consumers — Culture and consumer behaviour — Cultural change processes —

Glossary — Indexes

Get into the contemporary European Consumer mindset with this industry-leading text.
Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading text, providing the most comprehensive introduction to the field, in Europe and around the world.

Well known for its reader-friendly style and contemporary approach, this edition includes an array of new features, offering a broader understanding of the subject.

From theory to practice, this ultimate guide on Consumer Behaviour will equip you with the tools necessary to adopt the contemporary European consumer mindset and excel in the field.

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