International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By:

Czinkota, Michael R [author]

Contributor(s):

Ronkainen, Ilkka A [author]

Material type: Text

TextPublication details: Mason, OH : South-Western Cengage Learning, 2013.Edition: 10th edition.Description: xxxiii, 665 pages [27 variously numbered pages] : illustrations, maps (color) ; 28 cm.ISBN:

9781133627517

Subject(s):

Export marketing

LOC classification:

HF1416 .C953 2013

Contents:

pt. 1. The international environment — pt. 2. Finding global customers — pt. 3. The global marketing mix — pt. 4. Leadership in global marketing.

Courses that have reserved this title:

International Business: Unit 3. International Business Development

Summary: International Marketing, 10th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HF1416 CZI (Browse shelf(Opens below))	1	Available		B03303
Book	TBS Barcelona	Core Textbooks	HF1416 CZI (Browse shelf(Opens below))	2	Available		B01539

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Previous	HF1379 KRU International trade : theory and policy	HF1416 ALB International marketing and export management /	HF1416 CZI International marketing	HF1416 CZI International marketing	HF1416 GRE Global marketing	HF5389.3.N42 MAR Doing business in the Middle East : a how to book	HF5415.123 CLO Integrated advertising, promotion, and marketing communications	Next

Includes bibliographical references and indexes.

pt. 1. The international environment — pt. 2. Finding global customers — pt. 3. The global marketing mix — pt. 4. Leadership in global marketing.

International Marketing, 10th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

International Business: Unit 3. International Business Development