Principles of logo design : a practical guide to creating effective signs, symbols, and icons / by George Bokhua.

By:

Bokhua, George [author]

Material type: Text

TextLanguage: English Publication details: Beverly, MA : Rockport Publishers, 2022.Description: 224 pages : illustrations (black and white) ; 26 cm.ISBN:

9780760376515

Subject(s):

Logos (Symbols) -- Design

LOC classification:

NC1002.L63

Courses that have reserved this title:

MSc Brand Management & Creativity

Summary: When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	NC1002.L63 BOK (Browse shelf(Opens below))	1	Available		B05400

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Previous	NA5461 SOM Ships of Heaven	NC1766.U52 MOV Pixar storytelling	NC997.A1 PED Graphis advertising annual 2024	NC1002.L63 BOK Principles of logo design : a practical guide to creating effective signs, symbols, and icons	NC1002.L63 BOK SOON AVAILABLE Principles of logo design : a practical guide to creating effective signs, symbols, and icons	NC1002.L63 BUD Brand identity essentials : 100 principles for building brands	NC1002.L63 MAR Made by James : the honest guide to creativity and logo design	Next

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

MSc Brand Management & Creativity