Consumer behaviour / Zubin Sethna.

By:

Sethna, Zubin [author]

Material type: Text

TextLanguage: English Analytics: Show analyticsPublication details: London ; Thousand Oaks, CA : Sage Publications, 2023.Edition: Fifth edition.Description: xxiii, 584 pages : illustrations (some color) ; 25 cm.ISBN:

9781529754056

Subject(s):

Consumer behavior -- Textbooks

Genre/Form:

Consumer behavior -- Textbooks

LOC classification:

HF5415.32 .S48 2023

Summary: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.32 SET (Browse shelf(Opens below))	1	Available		B05370

Browsing TBS Barcelona shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.32 HUA Consumer psychology : theories & applications	HF5415.32 LIN Brandwashed : tricks companies use to manipulate our minds and persuade us to buy	HF5415.32 RAY Trend Forecaster's Handbook	HF5415.32 SET Consumer behaviour	HF5415.32 SHO The choice factory : how 25 behavioural biases influence the products we decide to buy	HF5415.32 SHO The choice factory : how 25 behavioural biases influence the products we decide to buy	HF5415.32 SOL Consumer behavior : buying, having, and being	Next

Includes bibliographical references and index

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.