The startup owner's manual : the step-by-step guide for building a great company. Vol. 1 / Steve Blank and Bob Dorf.

Includes index.

A repeatable path — Why a second decade? — The four steps : a new path — Getting started — The path to disaster : a startup is not a small version of a big company — The path to the epiphany : the customer development model — The customer development manifesto — Step one : customer discovery — An introduction to customer discovery — Customer discovery, phase one : state your business model hypotheses — Customer discovery, phase two : “get out of the building” to test the problem : “do people care?” — Customer discovery, phase three : “get out of the building” and test the product solution — Customer discovery, phase four : verify the business model and pivot or proceed — Step two : customer validation — Introduction to customer validation — Customer validation, phase one : “get ready to sell” — Customer validation, phase two : “get out of the building and sell!” — Customer validation, phase three : develop product and company positioning — Customer validation, phase four : the toughest question of all : pivot or proceed? — The startup owner’s manual “site” map — Customer development checklists — Glossary — How to build a web startup : a simple overview.

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: - Avoid the 9 deadly sins that destroy startups' chances for success - Use the Customer Development method to bring your business idea to life - Incorporate the Business Model Canvas as the organizing principle for startup hypotheses - Identify your customers and determine how to 'get, keep and grow' customers profitably - Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K & S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.