Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley.

By:

Kingsley, Mark (Creative director) [author]

Material type: Text

TextLanguage: English Publication details: Beverly, MA : Quarto Publishing Group, 2023.Description: 216 pages : illustrations (color) ; 26 cm.ISBN:

9780760378205

Other title:

One hundred key concepts for defining, building, and delivering brands
A hundred key concepts for defining, building, and delivering brands

Subject(s):

LOC classification:

HF5415.1255 .K57 2023

Courses that have reserved this title:

MSc Brand Management & Creativity

Summary: Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity — Social Responsibility — World Building — Gatekeepers — Rituals and routine. Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1255 KIN (Browse shelf(Opens below))	1	Available		B05331

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Previous	HF5415.1255 CHA The new emerging market multinationals :four strategies for disrupting markets and building brands	HF5415.1255 HOL How brands become icons	HF5415.1255 KAP The new strategic brand management (2008)	HF5415.1255 KIN Universal principles of branding : 100 key concepts for defining, building, and delivering brands	HF5415.1255 LEA Experiential marketing : integrated theory & strategic application	HF5415.1255 SIN Brand management : principles and applications for effective branding	HF5415.1255 SPA Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel	Next

Includes bibliographical references and index.

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

Authenticity —
Social Responsibility —
World Building —
Gatekeepers —
Rituals and routine.

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

MSc Brand Management & Creativity