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Principles of marketing / Frances Brassington, Stephen Pettitt.

Contributor(s): Material type: TextTextLanguage: English Analytics: Show analyticsPublication details: New York : Prentice Hall, 2006.Edition: 4th ed.Description: xxxi, 1264 pages : illustrations (chiefly color) ; 27 cm.ISBN:
  • 9780273695592
Subject(s): LOC classification:
  • HF5415 .B634
Summary: Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415 BRA (Browse shelf(Opens below)) Available B03394
Book TBS Barcelona Libre acceso HF5415 BRA (Browse shelf(Opens below)) Available B03411
Book TBS Barcelona Libre acceso HF5415 BRA (Browse shelf(Opens below)) Available B03410
Book TBS Barcelona Libre acceso HF5415 BRA (Browse shelf(Opens below)) Not for loan B03409

Includes bibliographical references and index.

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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