Creating a data-driven organization : practical advice from the trenches / Carl Anderson.

By:

Anderson, Carl (Data scientist) [author]

Material type: Text

TextLanguage: English Publisher: Sebastopol, CA : O'Reilly Media, 2015Edition: First edition.Description: xiv, 285 pages : illustrations (some color) ; 23 cm.Subject(s):

LOC classification:

HD31.2 .A54

Contents:

What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion.

Summary: What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company... Through interviews and examples from data scientists and analytics leaders in a variety of industries... Anderson explains the analytics value chain you need to adopt when building predictive business models.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HD31 AND (Browse shelf(Opens below))	1	Available		b02773

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Previous	HD30.55 TRO Riding the waves of culture : understanding diversity in global business	HD30.55 TRO Second edition	HD30.55 TRO Second edition	HD31 AND Creating a data-driven organization : practical advice from the trenches	HD31 BRA The forgotten half of change : achieving greater creativity through changes in perception	HD31 BRA The forgotten half of change : achieving greater creativity through changes in perception	HD31 DES Human resource management	Next

Includes bibliographical references and index.

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company... Through interviews and examples from data scientists and analytics leaders in a variety of industries... Anderson explains the analytics value chain you need to adopt when building predictive business models.

Description based on online resource; title from title page (Safari, viewed August 10, 2015).

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