Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.
Material type:
TextLanguage: English Publication details: New York : Best Business Books, c2007.Edition: 2nd ed.Description: xi, 464 p. : ill. ; 21 cm. + 1 CD-ROM.ISBN: - 9780789027450
- HF5415.2 .W74 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona | HF5415.2 WRE (Browse shelf(Opens below)) | 1 | Available | B02661 |
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| HF5415.2 MAL Investigación de mercados : conceptos esenciales | HF5415.2 MAL Investigación de mercados : conceptos esenciales | HF5415.2 SIL The essentials of marketing research | HF5415.2 WRE Marketing research : text and cases | HF5415.32 CON Consumer neuroscience | HF5415.32 CON Consumer culture theory. | HF5415.32 EAS Consumer behaviour : applications in marketing |
Includes bibliographical references (p. 451-455) and index.
Introduction to marketing research — Research designs for management decision making — Secondary data — Primary data collection — Measurement — Designing the data-gathering instrument — Sampling methods and sample size — Fielding the data-gathering instrument — Analyzing and interpreting data for decisions — Advanced data analysis — The research report.
