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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: Leticia Esther Pineda Ayala, Lourdes Amador Araujo ; rev. técnica: Javier Cervantes González
Material type:
TextLanguage: Spanish Original language: English Publication details: México : Pearson Educación, cop. 2016Edition: 15th ed.Description: xxii, 692, [14, 58, 10, 36] p. : 27 cmISBN: - 9786073237000
- Marketing management : analysis, planning and control. Spanish
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | TBS Barcelona | HF5415.13 KOT (Browse shelf(Opens below)) | 1 | Available | RESERVE | B05001 | |
| Book | TBS Barcelona | HF5415.13 KOT (Browse shelf(Opens below)) | 2 | Available | B05029 |
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| HF5415.13 KOT Marketing management | HF5415.13 KOT Marketing management | HF5415.13 KOT Dirección de marketing | HF5415.13 KOT Dirección de marketing | HF5415.13 KOT Seventeenth edition. | HF5415.13 MAL Marketing business to business (2005, 3 ed.) | HF5415.13 MAL Marketing business to business (2005, 3 ed.) |
Glossary. Bibliographical references. Indexes
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