Global strategy / Mike W. Peng.

By:

Peng, Mike W [author.]

Material type: Text

TextLanguage: English Publication details: Boston, MA : Cengage Learning, 2022.Edition: Fifth edition.Description: xix, 460 pages : illustrations, map (some color) 28 cm.ISBN:

9780357512364

Subject(s):

LOC classification:

HD30.28 .P4285 2022

Courses that have reserved this title:

MSc International Business: Unit 3. International Business Development

Summary: The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	TBS Barcelona	Core Textbooks	HD62.4 PEN (Browse shelf(Opens below))	Available		B02040

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The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the "strategy tripod" perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.

MSc International Business: Unit 3. International Business Development