Case studies in strategic management

Contributor(s):

Material type: Text

TextLanguage: English Series: Management for ProfessionalsPublication details: Springer International Publishing, 2019Description: xx, 91 p. ill. 25 cm.ISBN:

9783319955544

Subject(s):

Online resources:

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Contents:

Includes bibliographical references and case studies. -- Case: The Renewed Case Seminar-- Supporting Companies and Participating Managers in Case Study Presentations-- Case: unu GmbH: Sharing Is Caring-A Suitable Business Model for E-Scooter in Germany-- Case: UBS-Acquisition of Commerzbank AG as a Possible Growth Strategy--

Summary: Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. ; The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD30.413 FRI (Browse shelf(Opens below))	Available		B03338

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Previous	HD30.4 MOS Le mémoire de master en sciences de gestion	HD30.4 ZIK Business research methods	HD30.413 AGU Manual de administración y dirección de empresas	HD30.413 FRI Case studies in strategic management	HD30.413 MAR Dirección de la producción	HD31 ALA Contrôle de gestion, DGC 11	HD31 ANT El control de gestión	Next

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. ; The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.