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Marketing management / Philip Kotler, Kevin Keller

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow, England : Pearson Education, 2016Edition: Fifteenth edition ; Global editionDescription: 714 pages,118 variously numbered pages : illustrations (color) ; 28 cmISBN:
  • 9781292092621
Subject(s): LOC classification:
  • HF 5415.13 K87
Online resources: Courses that have reserved this title:
  • B2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods
Summary: For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Core Textbooks HF5415.13 KOT (Browse shelf(Opens below)) Available B03277
Book TBS Barcelona Core Textbooks HF5415.13 KOT (Browse shelf(Opens below)) Available B03391
Book TBS Barcelona Core Textbooks HF5415.13 KOT (Browse shelf(Opens below)) Available B03305
Book TBS Barcelona Core Textbooks HF5415.13 KOT (Browse shelf(Opens below)) Available B03310
Book TBS Barcelona Core Textbooks HF5415.13 KOT (Browse shelf(Opens below)) Available B03309

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

B2 Services Marketing | B3ASP FLM: Marketing Strategic Approach | MSc Fashion & Luxury Marketing Management | MSc Marketing Management: Retail & Consumer Goods

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