Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick

Contributor(s):

Material type: Text

TextLanguage: English Publication details: London ; New York : McGraw-Hill Education, 2020Edition: Ninth editionDescription: 831 pages : illustrations (some color) ; 27 cm.ISBN:

9781526847232

Subject(s):

Contents:

Includes bibliographical references and index.

Summary: The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.

Holdings ( 4 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Book	TBS Barcelona Libre acceso	HF5415 JOB (Browse shelf(Opens below))	Not for loan	RESERVE	B03182
Book	TBS Barcelona Libre acceso	HF5415 JOB (Browse shelf(Opens below))	Available		B03185
Book	TBS Barcelona Libre acceso	HF5415 JOB (Browse shelf(Opens below))	Available		B03184
Book	TBS Barcelona Libre acceso	HF5415 JOB (Browse shelf(Opens below))	Available		B03183

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Includes bibliographical references and index.

The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.