Optichannel retail

Contributor(s):

Van Ossel, Gino [Author]

Material type: Text

TextLanguage: English Publication details: Leuven LannooCampus Publishers, 2019Description: 348 p. : ill.ISBN:

9789401459501

Subject(s):

Contents:

Introduction The Messi syndrome 9-- -- Part 1-- The end of the beginning of e-commerce 25-- 1 The first wave of e-commerce 27-- 2 Omnichannel: the answer to e-commerce 45-- 3 The second wave of e-commerce 59-- 4 Optichannel retail 77-- -- Part 2-- Optichannel customer focus 95-- 5 Choose your target market 97-- 6 The ideal customer journey 115-- 7 A butler for everyone! 143-- 8 The new customer journey 161-- 9 The store of the future 187-- -- Part 3-- Towards a new business model 217-- 10 The new reality 219-- 11 Competitive strength 243-- 12 How to create value 265-- -- Part 4-- Implementation 289-- 13 The organization 291-- 14 Getting started... 315-- -- Epilogue-- A beautiful spring day in 2030... 327-- A word of thanks 335-- End notes 337--

Summary: The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change. ; ; In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus. ; ; ;

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5429 VAN (Browse shelf(Opens below))	Available		B04666

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change. ; ; In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus. ; ; ;