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Marketing business to business (2001, 2 ed.)
Material type:
TextLanguage: French Publication details: Pearson Education, 2001Edition: 2ª edDescription: 562 p. ; 24 cmISBN: - 9782842111793
- HF COMMERCE
- Industrial marketing -- Management -- Case studies
- Proveedores
- Centro de compras
- proyecto
- Distribución
- Personal ventas
- Sistemas información
- Investigación mercados
- Segmentación del mercado
- Posicionamiento
- Marketing -- Planning
- Gestión producto
- Innovación
- Servicios industriales
- Precio
- Comunicación
- Marca
- Fidelización
- Casos estudio
- Bibliography MSc - Marketing Management: Account-Based Marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Recommended bibliography book
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TBS Barcelona Libre acceso | HF5415.1263 MAL (Browse shelf(Opens below)) | Available | B03476 |
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| HF5415.1255 SIN Brand management : principles and applications for effective branding | HF5415.1255 SPA Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel | HF5415.12615 GEO Neuromarketing in action : how to talk and sell to the brain | HF5415.1263 MAL Marketing business to business (2001, 2 ed.) | HF5415.1263 MAL Marketing business to business (2009, 4 ed.) | HF5415.1263 MAL Marketing business to business (2009, 4 ed.) | HF5415.1263 MAL Business to business marketing |
Best-seller sur le sujet, Marketing Business to Business aborde tous les thèmes classiques du marketing appliqués aux entreprises fournissant d'autres entreprises ou collectivités locales (segmentation, positionnement, plan marketing, politique de produit, de prix, de distribution et de communication). Il développe également des sujets peu abordés en marketing mais essentiels dans un contexte B to B comme la maintenance, la veille, les normes et la qualité, le marketing vert ou la formation des clients.
