Modern monopolies
Material type: TextLanguage: English Publication details: St. Martin's Press, 2016Description: 266 pages : illustrations ; 24 cmISBN:- 9781250091895
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HD9999.M782 MOA (Browse shelf(Opens below)) | Available | B01514 |
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HD9999.L852 TAP The Evolution of Luxury | HD9999.L852 TUN Luxury world | HD9999 LEN Selling luxury | HD9999.M782 MOA Modern monopolies | HD9999 MCN Luxury | HD9999 MER Luxury sales force management | HD9999 MOS Digital channels and social media management in luxury markets |
Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed now that digital platforms such as Google and Facebook exist, what it means for businesses today, and how managers, entrepreneurs and business owners can adapt and thrive in this new era.