Made to stick

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Random House, 2007Description: 291 p. ; 22 cm.ISBN:

9781400064281

Subject(s):

Summary: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas 'stick.' Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HM1033 HEA (Browse shelf(Opens below))	Available		B01744

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Previous	HM851 ODE How to do nothing : resisting the attention economy	HM851 OLL Research handbook on digital transformations	HM851 SIE Digital transformation : survive and thrive in an era of mass extinction	HM1033 HEA Made to stick	HM1106 REK How to become a people magnet : 62 simple strategies to build powerful relationships and positively impact the lives of everyone you get in touch with	HM1201 HAR Myths for the masses : an essay on mass communication	HM1211 DAH Human encounters : introduction to intercultural communication	Next

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas 'stick.' Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the 'human scale principle,' using the 'Velcro Theory of Memory,' and creating 'curiosity gaps.' In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous 'kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.