The four steps to the epiphany

Contributor(s):

Blank, Steven G. (Steven Gary) [Author]

Material type: Text

TextLanguage: English Publication details: S. G. Blank, 2007Description: x, 281 p. : ill. ; 24 cm.ISBN:

9780976470700

Subject(s):

Contents:

TABLE OF CONTENTS -- The Hero's Journey v-- -- Introduction ix-- -- Chapter 1: The Path to Disaster: The Product Development Model 1-- -- Chapter 2: The Path to Epiphany: The Customer Development Model 23-- -- Chapter 3: Customer Discovery 40-- -- Chapter 4: Customer Validation 104-- -- Chapter 5: Customer Creation 156-- -- Chapter 6: Company Building 206-- -- Bibliography 265-- -- Appendix A: Customer Development Team 280-- -- Appendix B: Customer Development Checklist 288--

Summary: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. ; The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. ; ; The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. ; Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. ; ; Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. ; If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. ; Essential reading for anyone starting something new. ; ; The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. ; ; About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success. ; Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HB615 BLA (Browse shelf(Opens below))	Available		B00574

Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HB615 BAR Emprender un negocio para dummies	HB615 BAU The psychology of entrepreneurship	HB615 BIR Entrepreneurship in the global firm	HB615 BLA The four steps to the epiphany	HB615 BOU L'entrepreneur	HB615 BRY The intrapreneurs' factory	HB615 CAP The Anatomy of Entrepreneurial Decisions	Next

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. ; The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. ; ; The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. ; Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. ; ; Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. ; If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. ; Essential reading for anyone starting something new. ; ; The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. ; ; About the author: A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught. His 2012 Startup Owner's Manual is driving startups of all steps to achieve success. ; Steve's Lean LaunchPad class at Stanford, Berkeley, and Columbia has redefined how entrepreneurship is taught; and his Innovation Corps class for the National Science Foundation forever changed how the U.S. commercializes science. His articles regularly appear in The Wall Street Journal, Forbes, Fortune, The Atlantic, and Huffington Post.