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Writing and editing for digital media / Brian Carroll.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : Routledge, 2017.Edition: Third edition.Description: ix, 316 pages : illustrations ; 24 cm.ISBN:
  • 9781138636033
Subject(s): LOC classification:
  • PN 171 .O55 C37 2017
Contents:
1. Writing for digital media ― 2. Editing for digital media : strategies ― 3. Writing for digital media II : tools and techniques ― 4. Editing for digital media II : voice and visual style ― 5. Establishing and communicating credibility in digital spaces ― 6. Knowing and (ethically) serving your audience ― 7. Blogito ergo sum ― 8. Journalism in a digital age ― 9. Public relations in a digital age ― 10. Navigating the legal landscape ― Appendix : the core values of digital journalism.
Courses that have reserved this title:
  • B3ASP Digital Marketing: Content Marketing and Storytelling
Summary: Writing and Editing for Digital Media, 3rd edition, teaches students how to write effectively for digital spaces -- whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks PN171.O55 CAR (Browse shelf(Opens below)) Available B03907

Includes bibliographical references and index.

1. Writing for digital media ― 2. Editing for digital media : strategies ― 3. Writing for digital media II : tools and techniques ― 4. Editing for digital media II : voice and visual style ― 5. Establishing and communicating credibility in digital spaces ― 6. Knowing and (ethically) serving your audience ― 7. Blogito ergo sum ― 8. Journalism in a digital age ― 9. Public relations in a digital age ― 10. Navigating the legal landscape ― Appendix : the core values of digital journalism.

Writing and Editing for Digital Media, 3rd edition, teaches students how to write effectively for digital spaces -- whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.

B3ASP Digital Marketing: Content Marketing and Storytelling

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