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Marketing strategy & competitive positioning
Material type:
TextLanguage: English Publication details: Pearson Education, 2017Description: 569 p. ; 25 cmISBN: - 9781292017310
Contents:
Contiene bibliografía e índice
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.127 HOO (Browse shelf(Opens below)) | Available | B03586 |
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| 121.55 KOT Marketing management (2012, 14th ed. FR) | 121.55 SAN Marketing. Conceptos y estrategias (1991) | 121.55 SAN Fundamentos de marketing | 121.67 HOO Marketing strategy & competitive positioning | 121.89 WOO Marketing planning | 121.92 DUN IMC | 121.92 KAP The new strategic brand management (2008) |
Contiene bibliografía e índice
