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Internet marketing & e-commerce
Material type:
TextLanguage: English Publication details: South-Western Cengage Learning, 2007Description: 642 p. ; 23cmISBN: - 9780324422818
- Internet
- Web
- Marketing
- Internet marketing
- Modelo de negocio Marca Usabilidad
- Personalización
- Retail
- Venta
- Canal
- B2B ecommerce
- Bibliography MSc - Marketing Management: Account-Based Marketing
- Bibliography MSc - Fashion & Luxury Marketing Management: E-Marketing, Communication, CRM
- Bibliography MSc - Marketing Management: Retail & Consumer Goods
| Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book
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TBS Barcelona | HF6146.I58 HAN (Browse shelf(Opens below)) | Available | B01798 |
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| HF5821 MAL Pentacom (2012) | HF5823 HAC Advertising and promotion | HF6146.I58 DEC e-Publicité | HF6146.I58 HAN Internet marketing & e-commerce |
