Trading up

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Portfolio, 2008Description: 300 p.; 21 cmISBN:

9781591840701

Subject(s): Online resources:

Click here to access online

Contents:

Index

Summary: Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9999 SIL (Browse shelf(Opens below))	Available		B01507

Index

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a ,000 set of Callaway golf clubs. In dozens of categories, these 'new luxury' brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up has become the definitive book about this growing trend.