Dress me up!
Material type: TextLanguage: English Publication details: Verlag Dr Müller (VDM), 2008Description: viii, 116 pages ; 23 cmISBN:- 9783639042832
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | GT525 CLA (Browse shelf(Opens below)) | Available | B04565 |
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121.92 KAP The new strategic brand management (2008) | 121.92 KAP Les marques | 121.92 ROB Lovemarks | 122.53 CLA Dress me up! | 122.55 AME Études de marché | 122.55 DIA Diseño y elaboración de cuestionarios para la investigación comercial | 122.55 MCD Market segmentation (2012) |
Introduction -- Theoretical review of the literature ---- Methodology ---- Results ---- Discussion ---- Conclusion.--
This book investigates how young adults utilize fashion and body presentation to negotiate a sense of identity amidst a postmodern culture which provides multiple options for dress and identity expression. By employing a survey, Clancy first investigates the importance of fashion and body presentation to the sense of self of young adults. Second, Clancy examines the extent to which indulgence in fashion and body presentation reflects both experimentation and hedonism characteristic of postmodernity. Clancy discusses how the postmodern context undermines the former practical and patriarchal concerns of fashion in lieu of variable and experimental identity expression. This research offers a valuable perspective by filling the void in the identity literature which currently focuses on the body itself rather than the use of fashion and clothing to make self-statements.