Integrated marketing communications
Material type:
TextLanguage: English Publication details: Cengage Learning, 2012Edition: 3a edDescription: 424 p. ; 28 cm.ISBN: - 9780170191548
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HF5415.123 CHI (Browse shelf(Opens below)) | Available | B04739 |
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| HF5415 TOC Marketing du tourisme | HF5415 WAL The laws of brand storytelling | HF5415.122 LOV Marketing des services | HF5415.123 CHI Integrated marketing communications | HF5415.123 DEC La communication marketing (2003, 3 ed.) | HF5415.123 DEC La communication marketing (2003, 3 ed.) | HF5415.125 LIL Principles of marketing engineering |
pt. 1. The marketing communication process: a Conceptual Framework -- Ch. 1. Integrated marketing communications and brand equity enhancement ---- Ch. 2. The communication process ---- Ch. 3. Persuasion in marketing communications ---- Ch. 4. Market segmentation and brand positioning ---- pt. 2. Advertising management ---- Ch. 5. Advertising management ---- Ch. 6. Advertising strategy and implementation ---- pt. 3. Media strategies ---- Ch. 7. Broadcast media ---- Ch. 8. Print and support media ---- Ch. 9. Digital marketing ---- Ch. 10. Media planning and analysis ---- pt. 4. Elements of integrated marketing communications ---- Ch. 11. Direct marketing ---- Ch. 12. Sales promotion ---- Ch. 13. Marketing public relations and sponsorship marketing ---- Ch. 14. Personal selling ---- Ch. 15. Evaluating advertising effectiveness.--
This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment
