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IMC
Material type:
TextLanguage: English Publication details: McGraw-Hill, 2002Description: xxxii + 783 p. ; 28 cmISBN: - 9780256214765
Contents:
Contiene un glosario e índice.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | 121.92 DUN (Browse shelf(Opens below)) | Available | B04725 |
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| 121.55 SAN Fundamentos de marketing | 121.67 HOO Marketing strategy & competitive positioning | 121.89 WOO Marketing planning | 121.92 DUN IMC | 121.92 KAP The new strategic brand management (2008) | 121.92 KAP Les marques | 121.92 ROB Lovemarks |
Contiene un glosario e índice.
