Managing innovation, design and creativity

Chapter I What are innovation, creativity and design? Innovation -- Creativity -- Design -- Reading suggestions: -- Some useful websites -- -- Chapter II Innovation = creativity & commercialisation -- Case Study 1 BBC's 'Walking with dinosaurs -- Appendix I Meet the Dinosaurs -- Appendix II Stages of the animation process -- Appendix III Excerpt from Brand Guide -- Appendix IV Awards as of 30th October 2001 -- -- Chapter III Structured processes for developing new products -- The evolution of the new product development process -- The Stage-Gate Process -- Development Funnel and Product Portfolio Management -- The role of the project leader -- Reading suggestions: -- Some useful websites-- -- Chapter IV A note on globalisation -- Myth or Reality? -- Definitions -- Enablers and drivers of Globalisation -- Advantages of Global Innovation -- The Flipside of the Coin -- Obstacles to Global Innovation -- How to structure for R&D in a global context? -- What does Global mean in the context of new product development? -- What to consider when going global -- Summary -- Reading Suggestions -- Useful Websites-- -- Chapter V Innovation & branding for the web -- Case Study 2 ihavemoved.com - A -- Appendix I Background to the 4 founders -- -- Chapter VI Strategy - emergent or planned, and other issues -- Strategy - planned or emergent? -- Strategy and Innovation -- Useful Concepts and Frameworks for Strategy Development -- Design and Strategy -- Reading Suggestions -- Some useful Websites-- -- Chapter VII Branding and Innovation -- What is a Brand? -- Brands and innovation - a closer look -- Brands and the web -- Reading Suggestions -- Some useful websites-- -- Chapter VIII The value of market research -- Case study 3 Black & Decker's Quattro -- Appendix I Company History -- Appendix II Capital Appropriation Request, Summary Extracts -- -- Chapter IX Approaches to Market Research -- What is it about market research? -- Traditional approaches towards market research -- The Future -- Reading Suggestions -- Some useful websites-- -- Chapter X A note on teams -- Team composition -- Reading Suggestions -- Some useful website -- -- Chapter XI Collaboration - innovation in manufacturing -- Case Study 4 The Lotus Elise-- -- Chapter XII The role of prototypes -- Why use prototypes? -- What prototype? -- Problems with prototypes -- Reading Suggestions -- Some useful websites-- -- Chapter XIII Collaborating for innovation -- Some background -- Reasons for and benefits of collaboration -- What gets in the way of collaboration -- How to make collaboration work -- Open innovation and user-led innovation -- Reading Suggestions -- -- Chapter XIV Innovation & industry context -- Case Study 5 Roche - Saquinavir -- Appendix I Team members -- Appendix II Drug Discovery Value Chain -- -- Chapter XV The effects of industry and cultural context -- Why think about context? -- Understanding constraints -- Contextual factors at the industry level -- Contextual factors - the national level -- -- Chapter XVI Informal networks and the management of knowledge -- Informal networks -- What is knowledge? -- The importance of knowledge management -- The management of knowledge -- Reading Suggestions -- Some useful websites -- -- Chapter XVII Innovation for the environment -- Case Study 6 Plastwood by Dumfries Recycling -- Appendix I Alternatives to Recycling -- Appendix II Recycling at BPI -- -- Chapter XVIII Green design - clean environment or clean conscious? -- The argument for environmentally responsible design -- What are environmentally responsible products? -- Natural capitalism versus 'green design' -- The role of the designer -- Reading suggestions -- Some useful websites s-- -- Chapter XIX Note on Intellectual Property Rights (IPR) -- Types of intellectual property rights -- Reading suggestions -- Some useful websites-- -- Chapter XX Innovation in large organisations -- Case Study 7 GKN -Light Composite Joint Disk -- Appendix I Manufacturing Flow for the CDJ -- Appendix II Summary of technical & commercial advantages and technical limitations-- -- Chapter XXI Organising for innovation -- The process route -- Incremental versus radical - what's the difference? -- The people route -- A holistic approach to innovation -- Innovation roles -- Reading suggestions-- Some useful websites-- -- Chapter XXII Venturing - beyond company boundaries -- Avenues for realising innovation -- The Venture Capital Industry -- Finding venture capital -- Sources of external funding -- Reading suggestions-- Some useful websites -- -- Chapter XXIII Innovation in Financial Services -- Case study 8 Shared Appreciation Mortgage - Bank of Scotland -- Appendix I Additional Information -- -- Chapter XXIV Innovation in the service industry -- Particularities about the service industry -- Design and service development -- Service development - what drives success? -- Suggested Reading -- Useful Websites -- -- Chapter XXV Failure, risk and measuring in innovation -- What underpins success and causes failure? -- The complexity framework -- Is failure really failure? -- Minimising risk of failure - risk management -- Measuring success -- Suggested Reading -- -- Chapter XXVI Building for innovation -- Case Study 9 John McAslan & Partner -- Appendix I Main players involved in the design & build of Yapi Kredi Bank -- Appendix II Development of the John Lewis Partnership -- -- Chapter XXVII Company culture & architecture -- Putting your work environment to work -- Changes in working practices and the office environment -- Change the work environment - but for the right reasons -- Suggested Reading -- Some useful websites -- -- Chapter XXVIII Outsourcing - designers in or out? -- Ins and outs of outsourcing -- Designers - in or out? -- The case study of the MuZ Skorpion -- Concluding Remarks -- Reading Suggestions -- Some Useful Websites-- -- Chapter XXIX Putting all pieces into place -- Case 10 The Technology Partnership -- Appendix I Major Developments in the TTP Group since 1990 -- Appendix I Group Structure -- Appendix III Financial Performance -- Appendix IV The Venture Fund - article from 'Financial News' -- -- Chapter XXX The innovative organisation -- Leadership - the most critical ingredient -- The role of company culture -- Suggested Reading -- Useful Websites -- -- Chapter XXXI Changes in the world and innovation -- The next innovation challenges -- Discontinuous innovation -- The balancing act -- The future of business - all change -- Suggested Reading -- Useful Websites -- -- Chapter XXXII Disruptive innovation -- Case 11 SAM - disruptive change in executive search -- Appendix I -- -- Chapter XXXIII Managing without control? -- Case 12 SAM Headhunting -- Appendix I How to use the case studies -- Appendix II Innovation Best Practice - achievements and remaining challenges since 2003 -- Appendix III Categories of Design -- Suggested Reading -- Useful Websites -- References--

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.