Entrepreneurship : successfully launching new ventures

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Material type: Text

TextLanguage: English Publication details: Pearson Education, 2016Edition: 5th editionDescription: xix, 568 pages : color illustrations ; 28 cmISBN:

9781292095370

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Bibliography from M1 Business Modelling

Summary: Small Business & Entrepreneurshipis written for students on undergraduate and postgraduate courses which aim to provide a comprehensive and thought-provoking view of small business and entrepreneurship. A thorough and international survey of the theory and practice-based evidence of entrepreneurship and small business - Critical examination of key concepts, fundamental to understanding the workings of small business: uncertainty, market power, and lifestyle - Engagement with a variety of perspectives on small business, from economic to organisational to public policy - Short case studies and examples to illustrate key theoretical and managerial issues; longer case studies to explore the bigger picture - Two multi-part case studies which follow longitudinally the development of a business and the development of public policy with regard to small business and entrepreneurship.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	TBS Barcelona Libre acceso	HB615 BAR (Browse shelf(Opens below))	Available			B00572
Book	TBS Barcelona Libre acceso	HB615 BAR (Browse shelf(Opens below))	Not for loan	RESERVE		B00571

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Previous	HB172.5 BLA Macroéconomie	HB172.5 BLA Macroeconomics : a European perspective	HB615 BAR Entrepreneurship : successfully launching new ventures	HB615 BAR Entrepreneurship : successfully launching new ventures	HB615 BIR Women's entrepreneurship in Europe : multidimensional research and case study insights /	HB615 NEC Entrepreneurship : the practice and mindset	HB841 ARM Luxury and visual culture	Next

Decision to become and entrepreneur - Introduction to entrepreneurship - Recognizing opportunities and generating ideas - Feasibility analysis - Writing a business plan - Industry and competitor analysis - Developing an effective business model - Moving from an idea to an entrepreneurial firm - Preparing the proper ethical and legal foundation - Assessing a new venture's financial strength and viability - Building a new-venture team - Getting financing or funding - Managing and growing an entrepreneurial firm - Unique marketing issues - The importance of intellectual property - Preparing for and evaluating the challenges of growth - Strategies for firm growth - Franchising - Glossary - Bibliographic references/index.

Small Business & Entrepreneurshipis written for students on undergraduate and postgraduate courses which aim to provide a comprehensive and thought-provoking view of small business and entrepreneurship. A thorough and international survey of the theory and practice-based evidence of entrepreneurship and small business - Critical examination of key concepts, fundamental to understanding the workings of small business: uncertainty, market power, and lifestyle - Engagement with a variety of perspectives on small business, from economic to organisational to public policy - Short case studies and examples to illustrate key theoretical and managerial issues; longer case studies to explore the bigger picture - Two multi-part case studies which follow longitudinally the development of a business and the development of public policy with regard to small business and entrepreneurship.

Bibliography from M1 Business Modelling